Meet Sofia: Your Social Media Manager Co-Worker
Xpress AI Co-Worker™ — Powered by Express Automations
Sofia keeps your socials alive without you opening an app. She plans the week, writes captions in your voice, pairs them with on-brand graphics and queues every post for your 1-tap approval.
Manual Work vs. Autonomous Solution
Right now
What You Do Manually Right Now
- Staring at a blank screen wondering what to post
- Forgetting to post for weeks at a time
- Resizing the same graphic for every platform
- Writing captions at 10pm after a long day
- Guessing what your local customers care about
With Sofia
What Sofia Does For You
- Plans a weekly content calendar around local moments
- Writes captions and hashtags in your brand voice
- Pairs each post with an on-brand graphic
- Schedules posts for the best time on each platform
- Publishes to Facebook, Instagram and LinkedIn after approval
How Sofia Works Behind the Scenes
No dashboards and no prompts to learn. You talk to Sofia on WhatsApp in plain language.
- 1 Share your brandSend your logo, colours and a few posts you like.
- 2 Plan the weekSofia drafts posts with matching graphics overnight.
- 3 Review in WhatsAppSee every post and caption in your 08:00 AM briefing.
- 4 Tap to scheduleApprove and Sofia publishes through the official APIs.
Native Platform Integration Stack
Sofia connects securely to the tools you already use, with sandboxed OAuth permissions.
See How Sofia Asks First
Sofia prepares the work, then messages you on WhatsApp. Nothing changes in your systems until you tap Approve, or ask for an edit in plain language.
- Every draft passes compliance and audit checks first
- Reply with changes, just like messaging a colleague
- Every approval is kept in a full audit log
Sofia
online
Questions About Sofia
No. Every post and caption waits for your 1-tap approval before it is scheduled.
Yes. Share examples you like and Sofia writes in that tone, learning from every edit you make.
Facebook and Instagram through the official Meta Graph API, and LinkedIn through its official API.
No. Sofia only uses the publishing permissions needed for the content you approve.
Put Sofia to work tomorrow morning.
Start with the $5 AUD First Month VIP Pass, then $397 AUD/mo + GST for every specialist Co-Worker. Cancel anytime before renewal with 1 tap.